they are made for hair and hands, not for tools that touch your face. many soaps are alkaline and can strip natural bristles. shampoos often include conditioners and perfume that cling to fibers, leaving a film that transfers back onto skin and can dull makeup glide. they also struggle with long-wear pigments, spf binders, and oily residue, so you scrub longer and risk wetting the ferrule.

our serum is different: a water-activated, skincare-grade system with salicylic acid to help break down oily residue and panthenol b5 plus jojoba to condition. it rinses completely clean with no added synthetic fragrance, helping break the transfer cycle for a smoother, more even application.

Yes, it’s glass to reduce plastic and help keep the formula pure. It’s fully recyclable. Handle with care

Rinse under warm water right after use. Add a drop of mild dish soap (or a few drops of our serum), massage with your fingers or an old brush, then rinse until water runs clear. Shake off excess water and air-dry flat.

Yes. It is gentle enough for more frequent cleans. We recommend that you clean as often as possible, at minimum once a week.

It speeds things up, especially on dense brushes. You can also massage in the palm of your hand.

This product is for tools only and is rinsed off. For personal medical questions, consult your physician.

Yes. 50 ml is carry-on compliant. Keep the cap tight and pack upright.
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For most routines, once a week. If you use foundation, concealer, or cream products daily, you may prefer one to two times a week. Clean tools help makeup apply more smoothly and help reduce old product and buildup that can transfer back to skin.

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some makeup pigments can stain. we recommend that you use a few drops of gentle dish soap and gently massage the pad to remove residue.  

Wet the bristles with lukewarm water. Add a few drops of the serum to the silicone pad. Gently swirl for 10 to 20 seconds to lift buildup. Rinse until water runs clear. Reshape and lay flat to dry. Keep water below the
ferrule to protect the brush.

Dampen fully. Apply the serum directly. Compress and release to work it through. Rinse and compress until the water runs clear, then air dry Do not scrub sponges on the pad. The pad is for brushes only.

Dense foundation brushes can hold on to long-wear makeup and natural oils. For a deeper reset: place only the bristles in lukewarm water with about one dropper of serum per cup for 10 to 15 minutes. Lift out, apply a few more drops directly, massage, swirl on the pad, and rinse until water runs
clear. You can repeat once if needed. After that first reset, weekly cleans usually take just a few drops and about 20 to 30 seconds per tool.

Highly pigmented creams and long-wear formulas can stain fibers, especially lighter bristles. Staining is not the same as residue. Clean tools = rinse water runs clear, bristles feel soft, and they reshape easily.

No. This serum was developed to cleanse and condition makeup tools, not strip them. Panthenol (pro vitamin B5) and jojoba help keep bristles soft and flexible, and rose water helps support brush integrity through repeated cleans. Safe for both synthetic and natural hair brushes, plus sponges and puffs. For natural hair, avoid soaking and keep water below the ferrule.

No. This is a rinse-off cleansing serum for makeup tools. It’s designed to break down buildup, lift it away, and rinse clean. It is not sold as a disinfectant.

This product is not an acne treatment or drug. Keeping tools clean supports better makeup hygiene by reducing old product, oil, and debris on the tools that touch your face. Always rinse thoroughly and allow brushes and sponges to dry fully before using them on skin.

The formula is designed so it will not clog pores when tools are rinsed thoroughly and used as directed. It is made for brushes, sponges, and puffs. It is not a leave-on skincare product.

At launch we currently ship within the United States. We’re working on expanding. Sign up for updates.

Unopened, unused product may be eligible for return within 14 days of delivery. For hygiene reasons, used product cannot be accepted. Please reach out with your order number.

This serum was developed by a beauty educator with deep experience in skin, makeup, and product education, with formulation support from an independent cosmetic chemist with more than 30 years in cosmetic and natural product development. The intention: a rinse-clean serum that breaks down buildup, conditions bristles, and respects what eventually touches your face.

The outer carton is recyclable in most curbside programs. The bottle is matte glass. Please check local guidelines for glass and mixed materials. The included silicone pad is reusable and designed for long-term
use.

Shelf life is 24 months unopened. We recommend using within 12 months of opening. Store at room temperature, away from direct heat. If the serum thickens in cold weather, let it come back to room temperature before use.

Yes. No animal-derived ingredients. Never tested on animals.

We make intentional ingredient choices and avoid certain
controversial additives, including specific phthalates, certain synthetic
fragrance components, and drying alcohols. This reflects our formulation
philosophy and sourcing standards. It is not a medical claim.

No added synthetic fragrance or masking perfume. Any light scent you notice comes from functional ingredients in the formula and rinses away.

This formula was created for makeup tools, with skin in mind. It is intentionally made without parabens, sulfates (SLS/SLES), phthalates, synthetic dyes, drying alcohols, or added synthetic fragrance. If you are sensitive to certain ingredients, clean one brush first, let it dry fully, and test that
tool on a small area of skin.