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skincare-grade makeup brush cleanser


your brushes touch your bare skin. clean them like it.

no harsh alcohols. no sulfates.

no added fragrance.

formulated without parabens• phthalates • synthetic dyes • made in california

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cleansing set

why $48?

developed with a cosmetic chemist with 30+ years experience in pharmacology and toxicology. formulated like a skincare product because your brushes touch your skin, so we formulated it that way.

23 reformulations.

used weekly, lasts 2-3 months.

that's less than $1 per clean.

includes reusable cleansing pad

+ free u.s. shipping.

serum for tools • skincare-grade actives•cleans and conditions in one step + reusable pad

your weekly brush reset

$48 complete brush cleansing system

includes free cleansing pad & shipping

used weekly lasts 2-3 months

results:

  • removes buildup & residue
  • cleans & conditions bristles
  • brushes feel renewed & restored
  • smoother makeup application
  • helps preserve tool integrity

brush care is skin care

held to skincare standards:

no parabens, sulfates (sls/sles), phthalates, synthetic dyes, added fragrance or drying alcohols.

cleansing ritual

  • add a few drops
  • swirl to lift residue
  • reshape & lay flat
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made for tools. 
designed with skin in mind.

created by a beauty educator
with real skin in the game

skincare-grade ingredients 

rinses clean 

gentle on tools 

The 30 Second Swirl Ritual

your weekly clean, step by step 

1. wet with lukewarm water

2. add a few drops to the cleansing pad

3. swirl about 30 sec to lift residue & condition bristles

4. rinse clear, reshape, lay flat to dry

1. apply dropper directly
2. compress & release to remove buildup
3. repeat as needed, rinse clear, air-dry (no pad needed)

1. place bristles-only in a cup of lukewarm water (keep water below ferrule)
2. add 1 dropper per cup; soak 10–15 min. dense brushes may need a second soak.
3.lift, add few drops directly to bristles, pad swirl 30 sec, rinse clear.
4. repeat once if needed.

1. do not soak
2. wet → few drops, sit 5–7 min
3. brief pad swirl → rinse, reshape, lay flat


1. lukewarm water only • keep water below ferrule
2. pad is for brushes • lay flat to dry • clean weekly

ready to reset your tools? 

Give your tools the clean they deserve.

shop the serum 

our standards 

vegan • cruelty-free • non-comedogenic*fragrance-free**skin & hormone-conscious*** 

 glass bottlereusable silicone cleansing pad recyclable box

formulated without: parabens, sulfates (sls/sles), phthalates, synthetic dyes, or drying alcohols.

* non-comedogenic: does not clog pores when tools are rinsed thoroughly and used as directed. for tools only.

** fragrance-free: no added perfume/parfum or masking fragrance. any light scent is incidental to functional ingredients and rinses away.

*** skin & hormone-conscious:  reflects intentional ingredient selection and avoidance of certain classes of ingredients; not a medical claim.

free u.s. shipping + cleansing pad included